Marketing Technologist
If you're passionate about marketing technology, love building efficient systems, and get excited about using the latest tools to drive results, we want you on our team!
​We are seeking a Marketing Technologist to join our team at LTO (position is remote). This role is responsible for managing the technology infrastructure that powers our marketing campaigns and building out scalable, efficient processes both for LTO and our clients. You will be instrumental in implementing, optimizing, and maintaining our marketing technology stack to drive campaign performance and business growth.
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The right candidate must be extremely well-versed in marketing automation platforms, have a natural curiosity for new technologies, and be excited to continually evolve our processes through innovative solutions. You should be someone who sees manual processes as challenges to overcome through clever implementation of technology.
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This position will report to the CEO.​
This role is for you if:
You get genuinely excited when you discover a new marketing technology integration that saves hours of manual work.
You work both quickly and accurately, hitting deadlines like a Swiss train schedule.
You're a ridiculously detailed person who notices when data doesn't flow correctly between systems.
You have a "can-do" attitude when faced with technical challenges that would make others give up.
You have a self-motivated hunger for learning new marketing technologies and implementing them effectively.
You're internally motivated to create solutions that make both our team and our clients more successful.
You have a desire to proactively identify inefficient processes and replace them with streamlined technical solutions.
You GET. STUFF. DONE. and move on to the next challenge without letting projects linger.
About LTO
LTO helps salespeople transform chaotic trade shows into strategic revenue opportunities. Our flagship product, ShowScout, serves as a digital wingman for sales professionals attending trade shows and conferences. We also provide custom-curated attendee and exhibitor lists and full-service lead generation to maximize our clients' ROI from these events.
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Our mission is to equip sales teams with the tools and data they need to engage the right prospects before, during, and after trade shows, turning these expensive investments into predictable revenue generators.
Our Culture
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Our team is our greatest asset, so we work hard to support each other personally and professionally and find the time to come together to celebrate the wins.
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We don't accept B-level performance. We provide plenty of opportunity to grow and learn and expect every team member to show up and give 100% every day.
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Exceeding client expectations both in our interactions, as well as the results we deliver, is ingrained in all that we do.
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We foster an entrepreneurial and collaborative culture that values self-driven individuals with a passion to create something new.
Job Responsibilities & Duties
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Build, test, and maintain marketing automation workflows across various platforms (HubSpot, Airtable, etc.) to support lead generation and nurturing campaigns
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Implement and optimize integrations between our marketing technology platforms using tools like Zapier and Make
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Create and maintain data processing workflows to ensure clean, actionable data for our marketing and sales initiatives
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Develop and manage processes for extracting, cleaning, and enriching prospect data using tools like Clay, Apify, and PhantomBuster
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Build and maintain campaign tracking systems to monitor performance and provide actionable insights
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Create and update landing pages, email templates, and forms within our CMS platforms
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Identify opportunities to leverage AI tools to streamline repetitive tasks and improve efficiency
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Collaborate with the marketing and sales teams to implement technology solutions that support campaign objectives
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Document processes and create training materials to ensure knowledge transfer across the organization
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Stay current on marketing technology trends and evaluate new tools that could enhance our capabilities
Requirements
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2+ years experience implementing and managing marketing technology platforms
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Strong proficiency in at least 3 of the following platforms: Airtable, Zapier, Make, Clay, HubSpot, Expandi, Outreach.io, PhantomBuster, Apify
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Experience with Excel and pivot tables for data analysis and reporting
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Demonstrated ability to learn new technologies quickly and implement them effectively
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Strong problem-solving skills with the ability to identify issues and develop technology-based solutions
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Experience integrating AI tools into marketing workflows is highly desired
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Excellent written and verbal communication skills
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Strong project management skills with ability to prioritize tasks and meet deadlines
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Self-motivated with the ability to work independently in a remote environment
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Experience with B2B marketing technology implementation preferred
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BA or BS degree in Marketing, Computer Science, Information Systems or related field preferred, but not required if you have equivalent experience
Ideal Candidate Attributes
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​​​​​You thrive when building systems and solving problems through technology
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You're naturally curious and constantly looking for ways to improve processes
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You're detail-oriented and take pride in creating clean, efficient solutions
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You're comfortable working asynchronously and independently
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You're someone who completes projects efficiently and moves on to the next challenge
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You likely have high scores in Tenacity (T) and Enablement (E) on the Working Genius profile (if you've taken this assessment, please include your results with your application)​